Jennifer Pierce

Jennifer Pierce

Senior Vice-President, Business Development

Jennifer Pierce oversees growth, including acquisitions; and greenfield development of clean energy opportunities, including renewable and natural gas generation. Jennifer also leads the Energy Solutions team, which provides energy and risk management services to commercial, industrial and utility customers.

Prior to this role, Jennifer was Senior Vice-President of Energy Trading & Marketing from 2015 to 2018. She has held a number of increasingly senior leadership positions at TransAlta. From 2010 to 2015, she held the role of Vice-President, Commercial Management, where she was responsible for managing the company’s long-term commercial arrangements, including thermal and hydro power purchase agreements (PPAs) in Alberta, thermal related joint ventures and coal and rail supply with the goal of maximizing TransAlta’s contract profitability and minimizing commercial risks. She has also served as TransAlta’s Vice-President of Communications and Investor Relations and as Director of Investor Relations.

Before joining TransAlta, Jennifer was Director of Investor Relations for Nova Chemicals and Vice-President, Strategy, Performance Management, Investor Relations and Communications for Provident Energy Trust. She previously held leadership roles in communications, strategy and planning at Duke Energy and Williams Gas Pipelines. Jennifer has worked internationally with energy companies in Chile, Argentina and Brazil. She began her career working in legislative affairs/public affairs at the Interstate Natural Gas Association of America (INGAA) in Washington, D.C.

Jennifer has a Master of Business Administration from the Jesse H. Jones School of Management at Rice University. She also earned a Master of Political Management from The George Washington University and a Bachelor of Science in Communications from Boston University. Jennifer is active in the Calgary community. She is chair of the Mount Royal University School of Business and Communication Studies Dean’s Advisory Counsel. She was also vice-chair of the Board of Governors of Mount Royal University.