Senior Vice-President, Trading & Marketing
Jennifer Pierce leads TransAlta’s Energy Marketing and Trading business unit, which provides energy management services to commercial, industrial and wholesale customers as well as manages and markets the company’s generation portfolio.
Prior to this role, Jennifer held a number of increasingly senior leadership positions at TransAlta. From 2010-2015, she held the role of Vice-President, Commercial Management, where she was responsible for managing the company’s long-term commercial arrangements, including thermal and hydro power purchase agreements (PPAs) in Alberta, thermal related joint ventures and coal and rail supply with the goal of maximizing TransAlta’s contract profitability and minimizing commercial risks. She has also served as TransAlta’s Vice-President of Communications and Investor Relations and as Director of Investor Relations.
Before joining TransAlta, Jennifer was Director of Investor Relations for Nova Chemicals and Vice-President, Strategy, Performance Management, Investor Relations and Communications for Provident Energy Trust. She previously held leadership roles in communications, strategy and planning at Duke Energy and Williams Gas Pipelines. Jennifer has worked internationally with energy companies in Chile, Argentina and Brazil. She began her career working in legislative affairs/public affairs at the Interstate Natural Gas Association of America (INGAA) in Washington, D.C.
Jennifer has a Master of Business Administration from the Jesse H. Jones School of Management at Rice University. She also earned a Master of Political Management from The George Washington University and a Bachelor of Science in Communications from Boston University. Jennifer is active in the Calgary community, she is a member of the Board of Governors of Mount Royal University and most recently past vice-chair of the University’s Changing the Face of Education major fundraising campaign.