Energizing communities with the United Way

Mar 1, 2016

Giving back to the community

When a large group works together in a company, great things can be accomplished. At TransAlta, it’s not just about the energy we produce as a product, it’s about the energy of our people who come together to make a difference in the community.

“Giving back to the community is a company-wide value and is engrained in our culture,” says Colleen Carter, sr. communications advisor and company campaign coordinator. “The United Way helps us put this value into action by directing dollars to hundreds of member non-profit organizations that address poverty, support children and build healthier communities.”

Every year our employees, contractors and retirees across Canada and into the United States join forces to give back to our communities though our annual United Way campaign that occurs every autumn and provides our employees with an opportunity to give back to their local community in a way that is meaningful to them. Through fundraising events, raising awareness, or volunteering through a Day of Caring, our enthusiasm and commitment to the United Way remains strong every year.

Share the Energy

In our recent company-wide campaign, we worked to Share the Energy. With 18 area coordinators and numerous volunteers’ help, our employees, contractors and retirees participated in cook-offs, poker tournaments, truck pulls, food sales, silent auctions, BBQs and more, to raise awareness and funds for the United Way.

“Building awareness was a strong aspect of our campaign by helping to educate employees on issues in the community that the United Way helps with,” says Carter. “We opened our eyes with United Way’s online simulator, Make the Month, to experience the choices, struggles and the weight of poverty that many people face in Canada.” To test out if you can make the month, visit www.makethemonth.ca.

During our Alberta Coal campaign, our employees participated in the Strong Pull, a three year tradition where teams of 40 participate in friendly competition by towing a 56 tonne mining truck 15 meters in the fastest time. Held in the last stretch of the campaign, it is a fun way to build team spirit and to keep employees engaged.

On top of all our employee activities, TransAlta held its second annual United We Golf tournament where our industry peers and members of the community played together to raise funds for United Way. Proving to be a fun and educational day on the course, this is a new TransAlta United Way campaign tradition that we hope to continue for years to come.

TransAlta Match

TransAlta’s annual campaign helps benefit 13 United Way organizations in Canada and Washington State through our local teams. With every dollar donated to the United Way during the campaign, TransAlta matches the donation to make it go further.

Since 2001, TransAlta’s campaign has raised over $1 million per year from a combination of employees personal donations and fundraising activities matched by TransAlta. Our 2015 campaign raised over $1.5 million with TransAlta’s match on donations. This ongoing campaign success is a direct result of the generosity and team effort of our employees, contractors and retirees.

Spirt for the community

TransAlta is proud to attend the United Way of Calgary and Area Sprits of Gold awards and the United Way of Alberta Capital Region Spirits Awards annually to cheer on individuals and groups that made a difference in the community. For the 2015 awards, we were proud to be nominated for the Quantum Leap award and Award of Excellence for our Calgary campaign.

Moving forward

As we prepare for our 2016 company-wide campaign, we’re ready to step up to the challenge and help to give back to where we operate. Together our TransAlta teams have energy and spirit to make a positive impact and help our communities move forward.

Banner: Truck pull for United Way

United Way volunteer photos
(Click image to see full size)

Stuffed backpacks for the Tools for School program

Fundraising barbeque at Centralia

Employees help with yard cleaning for a Days of Caring

Helping seniors in the community with a Days of Caring