TransAlta 2004 Report on Sustainability - Home link

Our Outlook and Focus

Environmental Performance
Profile Industry Outlook Our Focus
  • Fuel mix of coal (58%), natural gas (29%) and hydro and renewables (13%)
  • 21.9 million tonnes of coal mined
  • 122.1 million gigajoules (GJ) of gas consumed
  • Significant emitter of carbon dioxide
  • Large regional emitter of sulphur dioxide, nitrogen oxides and mercury
  • Environmental pressures continue to drive industry focus toward natural gas, renewables and clean coal technology
  • With Kyoto implementation deadline in 2008, industry faces carbon-constrained business environment
  • Mercury emissions from coal-fired generation pose scientific and environmental challenges for industry
  • Greater demand from stakeholders for corporate accountability for environmental and social performance
  • Reduce exposure to energy input prices and climate change risks by continuing to diversify our fuel mix
  • Grow our renewable capacity to 10% of our portfolio by 2010, with a short-term focus on wind power
  • Partner with other utilities to develop clean coal technology, which has the potential to eliminate all emissions from coal-fired electricity
  • Partner with other utilities to support development and testing of mercury emission control technologies
  • Continue to be a leader in the use of market-based approaches such as emissions trading to meet greenhouse gas goals

Economic Performance
Profile Industry Outlook Our Focus
  • 8,337 MW of capacity
  • 54,560 gigawatt hours produced at average plant availability of 89%
  • $1 per share dividend
  • Cash flow to debt ratio: 18.5%
  • Regional economic benefits in Alberta, Ontario, Mexico, Washington state, and Western Australia
  • Current conditions continue to favour low-cost producers with strong balance sheets
  • Industry-wide focus on improving financial strength by reducing debt
  • Prudent fiscal management continues to be critical in medium term and long term
  • Maximize cash flow from operating activities
  • Continue to concentrate on achieving operational excellence while integrating new capacity
  • Upgrade plants to improve economic performance and environmental impacts

Social Performance
Profile Industry Outlook Our Focus
  • 2,505 employees
  • Seven unions and 12 bargaining units in Canada, United States and Mexico
  • Injury frequency rate for employees and workers of 1.69 per 200,000 hours worked
  • $3 million in corporate donations and sponsorships
  • A million dollar contributor to United Way
  • Strong competition among corporations for highly qualified workers
  • Local stakeholders expect to be involved in business plans and activities that affect their communities
  • Increasingly stakeholders base their impressions of companies on environmental impacts, labour practices, business ethics and social contributions
  • Create work environment that attracts and retains the best available talent and skills
  • Set the highest standards (zero injuries) for ourselves on safety
  • Support our employees' health and wellness needs
  • Develop long-term, mutually supportive relationships with key not-for-profit organizations
  • Encourage employees to be active contributors to their communities
  • Engage with stakeholders through open and regular two-way communication and consultation