TransAlta 2004 Report on Sustainability - Home link

How We Measure Sustainability at TransAlta

A guide to our key performance indicators
Environmental

  • Improve emission intensity
    As a company that uses fossil fuels to generate most of our electricity, one of our biggest environmental challenges is greenhouse gases. Gross emission intensity, the primary indicator of our company's greenhouse gas performance, shows how much we emit into the global atmosphere for each unit of electricity we produce. This indicator measures our environmental efficiency and enables us to compare our performance with peer companies in Canada and internationally.
  • Reclaimed mined land
    Much of the land disturbed by TransAlta’s activities is associated with surface mining of coal to fuel our power plants. By restoring and reclaiming mined land, we return this land to productive use after the coal has been removed. We track our progress in reclaiming mined land as a percentage of reclaimed land to total disturbed land.
  • Manage water use
    Efficiently and responsibly managing our water use is a priority for TransAlta. One of the ways we measure water use is through water consumption intensity. This measure tells us how much water (in cubic metres) is required to produce each megawatt hour of electricity from our coal and gas plants.
  Economic

  • Increase production
    We are in business to deliver our product — electricity — to our various wholesale customers. We measure our success in growing our business by the electricity production (in gigawatt hours) we deliver each year to our customers.
  • Maintain healthy balance sheet
    A healthy balance sheet remains a cornerstone of our strategic approach to long-term sustainability. We need it to weather the volatile conditions in our industry and to keep our cost of capital low and maintain our credit rating. Our cash flow from operating activities is a critical indicator of our financial strength and our ability to invest in new innovative technologies.
  Social

  • Eliminate Injuries
    TransAlta’s goal is to eliminate injuries to workers. We use the injury frequency rate (IFR) to benchmark our safety performance against industry leaders and to measure our progress to our goal of zero injuries. IFR is based on the number of work-related medical aid and lost-time injuries per 200,000 hours worked (about 100 person years of work).
  • Strive to be a good corporate citizen
    We strive to be a good neighbour and good corporate citizen in the communities where we live and work. Our commitment to corporate social responsibility inspires us to invest in community initiatives and broader social objectives. We track and report on our corporate donations and sponsorships to not-for-profit organizations and community initiatives.